Demographic segmentation is the process of dividing your audience, users, or consumers based on various characteristics, such as age, usage habits, needs, interests, values, location, occupation, education level, buying preferences, department, family size, nationality, gender, life stages, and more.
By segmenting your audience this way, you gain deeper insights into their personalities, allowing you to tailor strategies for each group. Demographic Segmentation helps identify trends and gaps, promote relevant products and services, and provide customized options for different user groups.
Start by running a demographic poll, followed by an opinion poll (MCQ). To analyze the results, click the demographic segmentation icon on the right side of the screen. This will show a breakdown of each group's responses alongside the opinion poll for easy comparison.
For detailed steps on how to set up multichoice on image, read our article.