Create demographic segmentions

In this article we cover:

• What is a demographically segmented poll
• Steps to create a demographic-segmented poll
  • Step 1: Create a demographic pol
  • Step 2: Create an opinion (MCQ) poll
  • Step 3: Present the polls & display the demographic breakdown
• How to access the demographic split after your session ends

What is a demographically segmented poll?

Using demographic segmentation can help you gain a deeper understanding of your audience, users, or participants. First, conduct a demographic poll to gather key information/characteristics, followed by a Multichoice opinion poll. The opinion poll results can then be segmented according to the characteristics collected.

When conducting a demographic poll, you can divide your audience according to various characteristics such as age, usage habits, needs, interests, values, location, occupation, education level, buying preferences, department, family size, nationality, gender, and life stages.

Steps to create demographics segmentation:

Step 1: Create a demographic poll

In the Polls section select the '+ Create new' button.

Select 'Demographic' as the poll type.

Enter the 'Question title' of your poll.

Enter the 'Choices' you want your participants to choose from (a maximum of 10).

 Press 'Create'.

Repeat this process if you want additional polls to split by demographics. 

Step 2: Create an opinion poll

Create multichoice polls, ensuring your question title and choice options represent an opinion question —that is, what they think, like, prefer, etc. (Note: you polls can also have correct answers).

You can create several different opinion polls in one session. Compared to the demographic poll, all of these opinion polls can be used to develop demographic segmented or split results. 

Step 3: Present both polls and then display the demographic breakdown

After presenting both the demographic poll and the opinion poll in Present view and sharing the voting results, select the demographic split icon next to the relevant opinion poll to display a breakdown by demographics.

You can display the demographic-segmented polls right after each opinion poll is answered.

Alternatively, you can complete all polls first, then return to the demographic poll and choose which opinion polls to reveal the segmentation split. When you display the demographic poll results and click on the demographic split icon on the right side of the display, it will show a selection of all of the opinion polls you compare it to. 

The 'Did Not Answer' label shows that a participant(s) skipped the demographic poll but did respond to the opinion poll. Note that the demographic split is only visible in Present view and does not appear in the participant app.

In the example below, there are three demographic questions and two opinion polls. From the current poll (a demographic question in this case - what region are you from?), you can choose to display the split for either two demographic questions or both opinion polls.

Hover over the legend to view the individual vote breakdown. To return to displaying only the poll results, click the bar icon. 

You can also display a split directly from an opinion poll and compare it with a demographic poll or even another opinion poll.

If your opinion poll or multiple-choice question (MCQ) has a correct answer, it can only be split with demographic polls or opinion polls that do not have a correct answer.

How to access the demographic split after your session ends

While the data report and its result images won’t display a visual of the demographic segmentation, you can still access this information after your session ends.

To do this, reopen your session, go into Present view, and restart the session. Display the opinion poll, select the demographic split icon, and take a screenshot.

For raw data, go to the Data section in your dashboard, click 'Download Data Report,' and open the Excel file. Then, to view detailed results, check the 'Polling Summary' and 'Polling Results' tabs at the bottom.